The New Wheel 2019 Catalog

The New Wheel is a wonderful retail store in San Francisco that specializes in electric bikes. They don't only specialize, they deeply believe that ebikes are the future and can transform cities and lives. Taking a classic approach to catalog design and interjecting the voice of TNW’s owners Brett & Karen who were themselves inspired by Roosevelt's New Deal, we were able to create an impactful book that is packed with knowledge, personality and of course, bikes.

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Studio: Hybrid Design / Hybrid-Design.com
Executive Creative Direction: Dora Drimalas
Creative Direction: Brett Newman
Design: Olivia Ward

All Mohawk Mosaic Mohawk Sustainable Collection lululemon Summer Weeklies Campaign Super7 Sonos Accessories Packaging Indeed Brand Book lululemon Valentine's Day Campaign Eliette Brand Identity Keating Wheel Co Mohawk Maker Quarterly: Issue 15 Mohawk Beautiful Collection The North Face Fall 2019 Mohawk Paper With a Plan The New Wheel 2019 Catalog Mohawk Maker Quarterly Issue 16 The North Face Winter 2019 Rapha Dirt Zine Nike USWNT Soccer Jersey Packaging The North Face: Spring 2019 Mohawk Maker Quarterly Issue 14 Confidential Client Campus Yelp: 55 Hawthorne Kimball Office 2016 Blend

Mohawk Mosaic Mohawk Sustainable Collection lululemon Summer Weeklies Campaign Super7 Sonos Accessories Packaging Indeed Brand Book lululemon Valentine's Day Campaign Eliette Brand Identity Keating Wheel Co Mohawk Maker Quarterly: Issue 15 Mohawk Beautiful Collection The North Face Fall 2019 Mohawk Paper With a Plan The New Wheel 2019 Catalog Mohawk Maker Quarterly Issue 16 The North Face Winter 2019 Rapha Dirt Zine Nike USWNT Soccer Jersey Packaging The North Face: Spring 2019 Mohawk Maker Quarterly Issue 14 Confidential Client Campus Yelp: 55 Hawthorne Kimball Office 2016 Blend