O+A’s challenge at Blend in San Francisco was to bring the nimbleness and comfort of a modern tech office to a financial services company eager to take the angst out of mortgage transactions. Blend needed to convey the dexterity of a new approach while maintaining the sense of weightiness that buying a home entails.
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Studio: Studio O+A
Brand Studio Director: Elizabeth Vereker
Environmental Graphic Design: Olivia Ward, Amy Young