lululemon—Summer Product Campaigns
Summer time is all about setting the mood and seeing everything in its best light. It’s the season for movement as well as slowing down.
With the help of photographer Norman Wong, the Hybrid team worked with lululemon to communicate the essence of their men’s and women’s summer product campaigns. For the women’s, we brought the feeling of their exclusive fabric, Softstreme, to life through soft, golden hour photography set in a dreamy peach orchard. This direction invites the lululemon customer in to the Softstreme experience without having to feel it in person. The men’s campaign had a more straight forward message—one that introduced the transition the ever loved Commission pant into another popular collection called “ABC.” This was communicated with the feeling of motion always present and focused on a classic, aspirational look through captured in a timeless urban environment.
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Studio: Hybrid Design / Hybrid-Design.com
Executive Creative Direction: Dora Drimalas
Creative Direction: Brett Newman
Design Direction: Olivia Ward
Design: Julia Miller, Nich Barresi
Photography: Norman Wong