Keating Wheel Co

Founded in 1890, Keating Wheel Company was a bicycle manufacturer and engineering powerhouse that thrived before shuttering operations in the early twentieth century. Revived in 2019, the latest incarnation of Keating Wheel Co. honors the original company’s values; quality manufacturing, adventurous spirit, and love of two-wheeled machines. To bring these values to life, we created a brand identity that pays tribute to Keating’s heritage and functions successfully within the contemporary landscape. Handcrafted grit—with a bit of industrial rigidity—for a fully-modern, authentically-inspired, soul-stoking refresh.

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Studio: Hybrid Design / Hybrid-Design.com
Executive Creative Direction: Dora Drimalas
Creative Direction: Brett Newman & Caleb Kozlowski
Design: Olivia Ward

All Mohawk Mosaic Mohawk Sustainable Collection lululemon Summer Weeklies Campaign Super7 Sonos Accessories Packaging Indeed Brand Book lululemon Valentine's Day Campaign Eliette Brand Identity Keating Wheel Co Mohawk Maker Quarterly: Issue 15 Mohawk Beautiful Collection The North Face Fall 2019 Mohawk Paper With a Plan The New Wheel 2019 Catalog Mohawk Maker Quarterly Issue 16 The North Face Winter 2019 Rapha Dirt Zine Nike USWNT Soccer Jersey Packaging The North Face: Spring 2019 Mohawk Maker Quarterly Issue 14 Confidential Client Campus Yelp: 55 Hawthorne Kimball Office 2016 Blend

Mohawk Mosaic Mohawk Sustainable Collection lululemon Summer Weeklies Campaign Super7 Sonos Accessories Packaging Indeed Brand Book lululemon Valentine's Day Campaign Eliette Brand Identity Keating Wheel Co Mohawk Maker Quarterly: Issue 15 Mohawk Beautiful Collection The North Face Fall 2019 Mohawk Paper With a Plan The New Wheel 2019 Catalog Mohawk Maker Quarterly Issue 16 The North Face Winter 2019 Rapha Dirt Zine Nike USWNT Soccer Jersey Packaging The North Face: Spring 2019 Mohawk Maker Quarterly Issue 14 Confidential Client Campus Yelp: 55 Hawthorne Kimball Office 2016 Blend